Hi, I'm Amanda!

I’m a second-year master’s student at the University of Michigan School of Information with a focus on agile software development.

I’ve always been curious about what makes people tick, so I chose to study psychology and economics as an undergraduate, primarily focusing my studies within behavioral economics. While working at an automotive advertising agency after graduation, I had the opportunity to examine consumer behavior in-depth to optimize our campaigns. I was also able to apply several new technologies within the programmatic media space to shape our voice and brand. This was where I found my niche at the intersection of psychology and tech, and these experiences created a natural segue into the field of UX. I’m passionate about design that facilitates positive social change.

During my free time, you can find me running, cooking, or spending time with family and friends.